Masthead – A masthead of a magazine is the title, found on the front page. This is done in a unique typeface made for the magazine to make it recognisable when sat on the shelf.
Dateline – A dateline for the magazine includes the month and year of which it was publicized. This is often displayed with the price of the magazine. A monthly magazine is usually publicized the month before the cover date.
Main image – The main image on the magazine is usually a model of the age range in which it is aimed at, and possibly a role model of what most people that age would want to look for. For example, if a magazine was aimed at females over 40, there would be a model of someone that age, who people look up to, or wish they looked like.
Model credit – This is usually something that is aimed at the model on the cover, but in most instances aren’t on the cover.
Cover lines – A cover line on a magazine is stories which have been put on the front cover to attract the readers to the magazine. These aren’t made to bold though so that it the eye isn’t taken off the main model too much.
Main cover line – The main cover line on a magazine usually takes up about a quarter of the cover. This comes in three layers, and each with a different colour to help it stand out. It promotes the biggest story within the magazine, and usually is positioned close to the model to help it stand out so that is one of the main things the audience is drawn too.
Left third – When magazines are put on display, it is usually only the ‘left third’ of the cover that is seen. This is why the left third is the vital part for the selling point as it’s the only part that is seen. This is the reason for it containing cover lines to draw the audience in, and also why the beginning of the masthead is important and easily recognised.
Barcode – A standard barcode used by retailers.
Selling line – This is usually the magazines main marketing point. It is short and has a short description. This is something that helps to sell the magazine.
